+ PUBLIC RELATIONS

Communicating with the public, especially in today’s social environment, can be both exciting and challenging, depending on each situation and delivery cadence. Having experienced public exposure in various situations, focusing on the people involved and the intended outcome, from the perspective of the firm and the other parties, is crucial. And it’s not just the message, but delivery tactics as well. Community activism through traditional and social media must be integrated and managed beyond the initial message, but extend into deeper, longer term conversations.

+ COMMUNICATION LEADERSHIP SKILLS

+ Employee Communications

+ Planning & Strategy

+ Writing & Content

+ Social Media

+ Media Trained Company Spokesperson

+ Government Relations

+ Pre-IPO/IPO Financial Relations

+ Community Outreach   

+ Media Relations

  • Manage media strategy and relations, including writing press releases, managing press conferences, and conducting interviews.

 

  • Write, post and manage social media content; responding to posts, tracking response data and evaluating results.

 

  • Experienced in pre-IPO and IPO communications and reporting.

 

  • Community liaison during wireless network builds, acting as a Company spokesperson and resource during public hearings, community meetings and other events.

 

  • Hiring and management of lobbyist firms, working with state and local governments to expedite permitting and utility processes during network development.

IN PRACTICE

  • MetroPCS market liaison during the critical first 3 years of the market build, collaborating with the Mayor of Los Angeles, City staff and local representatives and agencies to find solutions to network coverage concerns, resulting in site builds executing within 18 months or less.

 

  • Co-Chair of the 1999 Columbine High School Memorial Fundraiser in Denver – developed and executed the event in four weeks, that raised over $120,000 and increased exposure to the importance of school violence prevention.

 

  • Planned SRO Housing Corporation documentary movie premiere of Humble Beauty© in three weeks, which raised awareness and funding for homeless artists in Los Angeles skid row.

 

  • Co-Chair of the 2000 Vail Invitational Celebrity Auction – developed and executed the auction segment in two weeks that raised over $450,000 for the Waterkeeper Alliance and the Colorado Ski Museum.

 

  • Served on the CA PUC ‘truth in wireless’ forum that developed consumer information and advertising requirements in California.

RESULTS

I brought Anna Loewin on board with my company to help us with growth and strategic direction. She put together a one year PR plan which we then executed and the results have been phenomenal. I consider Anna a tremendous asset on any team and could not recommend her focus and results-driven work product more.

 

— Mary Kopczynski

J.D./Ph.D. Law and Global Affairs

    CEO & Founder of 8of9,

a Regulatory Solutions Company