Logical Marketing | anna-loewin

Your...Strategic Activist that

Dive deep into data for realistic KPIs, focused strategies and trusted ROI.

Approximately 80% of marketers cannot fully prove content marketing ROI with almost 40% of leadership not convinced that marketing is valuable.

From the THE INCITE MARKETING REPORT 2016

Lead focused teams that verify ROI to build trust

and maximize budgets, reducing skepticism.

“Let's prove it!”

+ Determine ROI through sanctioned methodology

+ Establish valid KPIs

+ Evaluate BOTH big & small data

+ Integrate quantitative & qualitative insights

+ Test for rationality & outcomes

+ Justify costs to secure future budget

+ Utilize technology to create functional analysis

+ Report in real time & real value

Strategically build valuable customer engagements

by first defining deeper customer nuances

and then delivering relevant, personalized content

by targeted tactic.

+ Apply market segmentation analyses of media & sales channels

+ Deep diagnosis of customer insights/VOC

+ Conduct 'pre-mortem' rehearsals to test strategic validity

+ Simulate targeted growth initiatives, by segment

+ Cultivate new segmentation strategies

+ Drive value propositions, a centerpiece of business strategy

+ Balance brand strategy + enterprise identity