Your...Strategic Activist that
PROVES Marketing works...or not.
Dive deep into data for realistic KPIs, focused strategies and trusted ROI.
Lead focused teams that verify ROI to build trust
and maximize budgets, reducing skepticism.
“Let's prove it!”
+ Determine ROI through sanctioned methodology
+ Establish valid KPIs
+ Evaluate BOTH big & small data
+ Integrate quantitative & qualitative insights
+ Test for rationality & outcomes
+ Justify costs to secure future budget
+ Utilize technology to create functional analysis
+ Report in real time & real value
+ STRENGTHEN MARKETING ATTRIBUTION
GUIDE GREATER STRATEGIC FOCUS
Strategically build valuable customer engagements
by first defining deeper customer nuances
and then delivering relevant, personalized content
by targeted tactic.
+ Apply market segmentation analyses of media & sales channels
+ Deep diagnosis of customer insights/VOC
+ Conduct 'pre-mortem' rehearsals to test strategic validity
+ Simulate targeted growth initiatives, by segment
+ Cultivate new segmentation strategies
+ Drive value propositions, a centerpiece of business strategy
+ Balance brand strategy + enterprise identity