DO GREAT THINGS + MORE
EVENTS + SPONSORSHIPS
I relish events & sponsorships – what fun! Not only are events opportunities for lead generation, but for personalized engagement, gaining insights that marketers can immediately apply to modify strategy or tweak execution. Perhaps viewed as expensive and time-consuming, these event engagements can truly change a company’s image at a community and individual level. The challenge is sponsoring and executing the ‘right event’, applying logic and assessing event personality. The critical step for any marketer is to find the events & sponsorships that not only make company strategy sense, but builds community interest and momentum of the company’s products, services and brand – leading to sales. From small neighborhood gatherings to large multi-day events, taking the steps to understand attendees and how to engage at a deeper level will provide immediate or longer term results. Just engage!
+ EVENT LEADERSHIP SKILLS
+ Sponsorships & Community Events
+ Guerilla Marketing
+ Public & Business/Trade Shows Events
+ Event Evaluation & Negotiation
+ Planning & Tracking
+ Event Execution
+ Lead Generation
+ Promotional Teams
+ Merchandising
+ Result Reporting
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Management of promotional agencies supplying monthly bilingual promotional staff to demonstrate service and product benefits in multiple markets.
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Negotiate and execute sponsorship packages ranging from $10k to $1.2 million.
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Manage 10-50 event personnel, per event consisting of staff, partners and/or volunteers.
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Negotiate, plan and execute 200+ annual events ranging from $1k – $500k budgets and attendance of 10,000 – 3 million.
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Development of sponsorship packages ranging from single event $5k to multiple day $100k programs.
IN PRACTICE
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Developed and executed the launch campaign for franchise myTouch® handset. Campaign included industry-first PR stunt that required oversight of over 300 ground staff, increasing myTouch® sales 267% versus plan.
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Led marketing efforts for two annual, non-profit NW Green Home Tours that generated over 1 million impressions and 1,200 event attendees, all within the $7,000 event budgets.
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Within 6 months, managed over 80 T-Mobile Mobile Makeover events in the West Region that generated 968 qualifies leads, 108 immediate sales and 12.3% increase in store traffic.
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Launched MetroPCS to Hispanic consumers during Fiesta Broadway in Los Angeles, generating over 1.3 million impressions, 356 qualified leads and 55 immediate sales.
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Negotiated and managed a $1.2 million, 2-year LA Clippers Sponsorship that included branding and activation elements that drove 5% increase in un-aided awareness, 9.8% increase in store traffic, and 492 on-site qualified leads per season.
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Developed and managed Coors internal promotional team of 17 product demo/promo representatives and a $100k seasonal budget, for both on and off premise accounts, including training and promotional offers.
RESULTS
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Anna Loewin has an expansive skill set when it comes to grass roots and experiential marketing and directed our agency to create some amazing executions in high traffic areas to grow sales and activations quickly for MetroPCS during the market introduction period.
— Clare Wynne, President, M2W
