Pursue Extraordinary by asking questions
to stimulate purposeful IDEAS.
Question conventional marketing paradigms to create relevant outcomes.
+ EMOTIONAL SIMULATION - GETTING TO "WHY?"
Invite people and ideas into conversations to amplify thought and action. Embracing the “why?” and asking “what if?” – taking it further, to the unknown.
+ Forge strong working relationships with leaders throughout the
organization, not just Sales, to accelerate growth.
+ Build bridges across functions to share practices, improve processes
and garner opportunities.
+ Encourage transparent interactions in the spirit of personal and
+ Demonstrate value in helping others succeed before you – ensuring
a lifeline of talent and achievement.
BIG IDEA INNOVATION
Drive marketing innovation through digital transformation to incorporate big & small data insights, including social feedback, while upholding bottom line sensibility.
+ Define new categories or subcategories through both analysis and social directives as a driving
force to product, pricing promotion and distribution testing and change.
+ Test simple enhancements or augmentations that customers define as “must haves”.
+ Create offerings with exceptional content that breaks through the clutter and simplifies
+ Engage customer-centric marketing technologies through IoT integration, rethinking shifts in
engagement and consumption of content – fully aware of channel ubiquity.
+ Fully accountable for new revenue streams and maintaining profitable growth.