Pursue Extraordinary by asking questions

to stimulate purposeful IDEAS.

Question conventional marketing paradigms to create relevant outcomes.

+ EMOTIONAL SIMULATION - GETTING TO "WHY?"

Invite people and ideas into conversations to amplify thought and action. Embracing the “why?” and asking “what if?” – taking it further, to the unknown.

+ Forge strong working relationships with leaders throughout the

   organization, not just Sales, to accelerate growth.

+ Build bridges across functions to share practices, improve processes

   and garner opportunities.

+ Encourage transparent interactions in the spirit of personal and

   enterprise growth.

+ Demonstrate value in helping others succeed before you – ensuring

   a lifeline of talent and achievement.

BIG IDEA INNOVATION

Drive marketing innovation through digital transformation to incorporate big & small data insights, including social feedback, while upholding bottom line sensibility.

+ Define new categories or subcategories through both analysis and social directives as a driving

   force to product, pricing promotion and distribution testing and change.

+ Test simple enhancements or augmentations that customers define as “must haves”.

+ Create offerings with exceptional content that breaks through the clutter and simplifies

   experiences.

+ Engage customer-centric marketing technologies through IoT integration, rethinking shifts in

   engagement and consumption of content – fully aware of channel ubiquity.

+ Fully accountable for new revenue streams and maintaining profitable growth.